Mads Perch & Georg Œhler launch co-creation in Milan
The world-famous Villa Necchi Campiglio in Milan is the setting for the launch of the first object in a new series called Arts On Crafts. The series sets out ot bring furniture designers and artists together to work on one piece. Photographer Mads Perch and designer Georg Œhler united their work in a bar cabinet using oak, brass and printing technique.
Arts On Crafts #1 is a piece that can open up completely and reveals a photographic artwork on the inside. As it unfolds a portrait of a lady with fiery red hair appears. A powerful brush stroke of white was applied during the photo session using paint on glass. Elaborate details combining oak wood and brass make up the canvas for the artwork. The print allows an overlay of the wooden grain and the image. Arts On Crafts #1 is a bar cabinet and is completed by tray sporting a portrait of a young man in a red jumper.
Looking outside your industry
Mads Perch and Georg Œhler met when they shared a studio in London. Over the years interdisciplinary thinking and exchange led to this first collaboration. The worlds of photography and fashion meet interior design and furniture making. “Collaboration outside your own industry is always a learning process. It is great to see how deep Mads dives into the personalities and details of his portraits,” says Georg Œhler.
Mads Perch is a Danish-born London-based photographer. He graduated from London College of Fashion and works with a wide range of commercial, fashion, editorial and music clients. Mads photography encompasses clean, crisp, fresh and beautifully understated portraiture to more vivid imagery imbued with 'vibrancy, attitude and a healthy dose of colour'. His award-winning work is widely published and he contributed the cover of the Creative Review Photography Annual recently.
Georg Œhler is an Austrian-born London-based designer. He graduated in architecture from Innsbruck University and works in interior design, furniture and lighting. His work combines design narratives with highest standards of craftsmanship. Natural material and lasting values are the main ingredients for his objects of subtle luxury.
Arts On Crafts Series
Idea and Concept: Georg Œhler Design
Arts On Crafts #1
Mads Perch x Georg Œhler
Artwork: Mads Perch
Design: Georg Œhler
Crafts Expert: Rio Kobayashi
Art Direction Photo Shoot: Gemma Fletcher
Models: Natasha and Louis, I AM Castings