arts on crafts #1

perch oehler arts on crafts

collaboration of art and design for milan design week

Arts on Crafts is a series of objects born from a collaboration of furniture designers and artists. The dialogue between two creative contributors is an important part of the process. The first piece in the series is a bar cabinet uniting wood crafts and photography. Mads Perch is a London-based Danish photographer. His work combines powerful colours and dynamic energy with Nordic calmness. Georg Œhler designed the furniture for the first edition. Elaborate details combining oak and brass allow the cabinet to open up and reveal a large canvas for the artwork on the inside.

The bar cabinet unfolds to reveal the art on the inside

Mads Perch and Georg Œhler met when they shared a studio in London. Over the years interdisciplinary thinking and exchange led to this first collaboration. The worlds of photography and fashion meet interior design and furniture making. “Collaboration outside your own industry is always a learning process. It is great to see how deep Mads dives into the personalities and details of his portraits,” says Georg Œhler.

Mads Perch is a Danish-born London-based photographer. He graduated from London College of Fashion and works with a wide range of commercial, fashion, editorial and music clients. Mads photography encompasses clean, crisp, fresh and beautifully understated portraiture to more vivid imagery imbued with 'vibrancy, attitude and a healthy dose of colour'. His award-winning work is widely published and he contributed the cover of the Creative Review Photography Annual recently.

Georg Œhler is an Austrian-born London-based designer. He graduated in architecture from Innsbruck University and works in interior design, furniture and lighting. His work combines design narratives with highest standards of craftsmanship. Natural material and lasting values are the main ingredients for his objects of subtle luxury.

Download the press text and images via this Dropbox link

Arts On Crafts #1 is launched at "Back Ahead - New Austrian Design Persepctives"
For information please get in touch with Georg Oehler or +44 7586 751784
Mads Perch will be in Milan on Wednesday 13th April

April 12 - 17 2016
Villa Necchi Campiglio
Via Mozart 12
20122 Milan

Arts On Crafts Series
Idea and Concept: Georg Œhler Design

Arts On Crafts #1
Mads Perch x Georg Œhler
Artwork: Mads Perch
Design: Georg Œhler
Crafts Expert: Rio Kobayashi
Art Direction Photo Shoot: Gemma Fletcher
Models: Natasha and Louis, I AM Castings

Images available for publication, photography Profer & Partner